Movable Ink
Movable Ink and Bloomreach Engagement enable you to generate personalized content at scale using customer data from Bloomreach, like recommendations, expressions, segments, and attributes. Movable Ink connects to Bloomreach’s Customer API to return customer attribute data based on a customer ID.
This integration supports use cases such as (but not limited to):
- Year in review messages or monthly recaps using user attributes, segments, and expressions
- Personalized product recommendations
- Onboarding/account activity updates
- Personalized visuals within email or rich push notifications at the time of opening
- Polls within an email
Prerequisites
- Bloomreach Engagement project with API credentials for the Customer API
- Basic authentication credentials
- Customer ID and type
- Share your creative assets with your Movable Ink Client Experience team, including:
- PSD files directing MI on how to build the block
- Fallback image
- Business logic - any business logic/rules (if / then statements explaining when to show variations of the creative)
How to set it up
- Go to Movable Ink's Integrations Gallery, which can be found on the left menu bar.
- Search and select the Bloomreach Engagement tile.
- Click Connect on the specific integration you want to configure. See the list of available integrations below for more information.
- Fill out the required fields.
- Click Next to map the data fields from the API response.
- Click Save and your integration will be available for use within Studio.
Available integrations
Customer segmentations
Connects to the Customer API to retrieve segments for a particular customer.
Required fields
| Field | Definition | Example | Required |
|---|---|---|---|
customer_id_type | Type of customer ID you’d like to use | customer_id | Yes |
customer_id_value | Sample customer ID value | 12345678 | Yes |
segment_id | ID of the segment you’d like to query | loyalty | Yes |
authorization | Basic authorization value | 12fjhsakjsdhkaghduahuwida | Yes |
endpoint_prefix | Endpoint prefix of your Bloomreach API endpoint | inkredible | Yes |
projectToken | Project token associated with your Bloomreach Customer API field | 31873897123 | Yes |
Customer recommendations
Connects to the Customer API to retrieve recommendations for a particular customer.
Required fields
| Field | Definition | Example | Required |
|---|---|---|---|
customer_id_type | Type of customer ID you’d like to use | customer_id | Yes |
customer_id_value | Sample customer ID value | 12345678 | Yes |
recommendation_id | ID of the recommendation you’d like to query | 1238749878391 | Yes |
authorization | Basic authorization value | 12fjhsakjsdhkaghduahuwida | Yes |
endpoint_prefix | Endpoint prefix of your Bloomreach API endpoint | inkredible | Yes |
projectToken | Project token associated with your Bloomreach Customer API field | 31873897123 | Yes |
Customer expressions
Connects to the Customer API to retrieve expressions for a particular customer.
Required fields
| Field | Definition | Example | Required |
|---|---|---|---|
customer_id_type | Type of customer ID you’d like to use | customer_id | Yes |
customer_id_value | Sample customer ID value | 12345678 | Yes |
expression_id | ID of the expression you’d like to query | 3812783729831 | Yes |
authorization | Basic authorization value | 12fjhsakjsdhkaghduahuwida | Yes |
endpoint_prefix | Endpoint prefix of your Bloomreach API endpoint | inkredible | Yes |
projectToken | Project token associated with your Bloomreach Customer API field | 31873897123 | Yes |
Customer properties
Connects to the Customer API to retrieve properties for a particular customer.
Note
This integration template supports returning just one customer property at a time. To return multiple properties, please configure your integration using Customer Integrations and refer to the Customer properties documentation.
Required fields
| Field | Definition | Example | Required |
|---|---|---|---|
customer_id_type | Type of customer ID you’d like to use | customer_id | Yes |
customer_id_value | Sample customer ID value | 12345678 | Yes |
property_id | ID of the property you’d like to query | FirstName | Yes |
authorization | Basic authorization value | 12fjhsakjsdhkaghduahuwida | Yes |
endpoint_prefix | Endpoint prefix of your Bloomreach API endpoint | inkredible | Yes |
projectToken | Project token associated with your Bloomreach Customer API field | 31873897123 | Yes |
Considerations
Access to personally identifiable information
Bloomreach may store sensitive user-level data that Movable Ink can't process. Before configuring your integration, ensure that the data you are connecting to Movable Ink is not sensitive personally identifiable information (PII). This can include full name, email address, phone number, home address, and others.
For all integrations, you can specify the type of customer ID used to avoid the use of sensitive fields like email address or phone number.
Support
If you require further support or have any questions, reach out to your Movable Ink Client Experience team. Alternatively, you can review the API documentation:
Updated 18 days ago